THE TEXT IS DEAD; LONG LIVE THE TECHST
 
                                  by
 
                          EDWARD M. JENNINGS
                         Department of English
                State University of New York at Albany
                           
 
               _Postmodern Culture_ v.2 n.3 (May, 1992)
 
          Copyright (c) 1992 by Edward M. Jennings, all rights
          reserved.  This text may be freely shared among
          individuals, but it may not be republished in any
          medium without express written consent from the author
          and advance notification of the editors.
 
 
          Review of:
 
          Landow, George P.  _Hypertext: The Convergence of
          Contemporary Literary Theory and Technology_.
          Baltimore and London: Johns Hopkins UP,  1992.
 
 
[1]       This is a review of George P. Landow's book about a
     phenomenon almost as outlandish in a paper-based culture as
     scripture must appear to be when it arrives in societies
     without records.  _Hypertext: The Convergence of
     Contemporary Literary Theory and Technology_ is part of a
     series called "Parallax: Re-visions of Culture and Society."
     Steven G. Nichols, Gerald Prince, and Wendy Steiner are the
     series editors.  I think it is a marvelous book, and this
     essay is meant to prod you into reading it from cover to
     cover.
[2]       _Hypertext_ could be the keystone volume in a graduate
     curriculum where the rhetorics of networking and screen
     display are scrutinized right beside those of oral and
     scribal modes, of scroll and codex technologies.  But at
     least four audiences may still be hostile to it: Curmudgeons
     who don't know which upsets them more, critical theory or
     technology; closet word-processors for whom the concept
     "programming" still smacks of mind control; theorists for
     whom Barthes and Derrida and Lyotard are old wallpaper
     against which background some significant struggles are (at
     last) taking place; and technophiles ashamed of their access
     to tools that others cannot afford.
[3]       The book itself is not a menace, but the technologies
     it celebrates--or the still unexplored opportunities offered
     by the hypertext technology--threaten assumptions so deeply
     held that most people will deny that they can be challenged.
     After all, these words mean what they mean, don't they?
               Text.
               Author.
               Story.
               Knowledge.
[4]       Landow himself issues no directly apocalyptic
     challenges.  No foam around his mouth.  His presentation is
     measured, experiential, lucid, moderate and sensible.  He
     merely points out that the *concept* "hypertext" lets us
     test some concepts associated with critical theory, and
     gracefully shows how the technology is contributing to
     reconfigurations of text, author, narrative and (literary)
     education.
[5]       As an advocate for the technology Landow describes so
     clearly, my goal in this review is to tell you enough about
     it so that you will feel compelled at least to read
     _Hypertext_, even if you don't rush out and invest all at
     once in the electronic paraphernalia you would need to
     become acculturated.  I will try to describe the phenomenon,
     and then try to suggest how hypertext demands that we
     re-place those four self-evident terms.  As I perceive it,
     the technology undermines fundamental assumptions about
     authority and control of time.
[6]       Just what is this "thing," this "concept," this
     technology that has acquired the label "hypertext"?  Landow
     does a good job of explaining it, as do Bolter and Moulthrop
     and Slatin (emphasizing "Storyspace"), but it's like trying
     to describe digital recording to Oscar Wilde or trying to
     help a fish understand "breathing."  Even readers of _PMC_
     need help, I suspect, in spite of their acquaintance with at
     least two other transforming technologies, word-processing
     and networking.  Not everyone has easy access to the
     relatively expensive Macintosh platform where most of the
     writer-artist hypertext software performs.
[7]       Please note: We are *not* discussing the ballyhooed
     "multimedia" here, nor the pseudo-hypertext built in to the
     "Help Menus" of commercial software applications.  My own
     experience (limited) is with Eastgate Systems' "Storyspace"
     (and a few hours with Ntergade's "Black Magic," and a few
     minutes with Knowledge Garden's "Knowledge Pro").  George
     Landow, in sharp contrast, has designed and experienced
     entire "docuverses" in the "Intermedia" environment
     developed and installed at Brown University.  He has
     practiced what he preaches, that is.  What's more, he and
     Paul Delany have already edited _Hypermedia and Literary
     Studies_ (MIT, 1991), 17 essays whose cluster of
     perspectives supplements and qualifies the authoritative
     focus of his 1992 monotext being reviewed here.
[8]       Once more, then: What "is" hypertext?
[9]       It can be imagined as an endless electronic nesting of
     "footnotes," each one enriching all the others, none of them
     secondary even though one had to be encountered first.  You
     can place them whenever you want, in whichever typeface (or
     "tone") you choose, and with whatever coloration you prefer.
[10]      Another image is of a book's index accompanied by a
     pointer that would let readers wander from one reference to
     another without having to keep their index finger between
     index pages.  The sequence of assimilation--associative or
     whimsical or undeviatingly purposeful--rests in the digits
     of the reader.
[11]      A third image starts with pictures, not books.  Imagine
     a handful of cubes connected by straws, a cluster that
     almost resembles those models of molecules that illustrate
     articles in _National Geographic_.  These cubes are "lexias
     or blocks of text" (Landow 52).  The straws are electronic
     links.  Hypertext is nothing more than electronically
     connected chunks of text.
[12]      Expand the imaginary handful into a roomful.  Consider
     that those little cubes are not *word* containers, but
     receptacles holding whole sentences, paragraphs, scenes,
     speeches--or photographs, diagrams, songs, symphonies,
     videotapes of vaudeville acts with barking dogs....
     Consider also that those straws, now enlarged to tunnel
     size, can arch from one corner of the room to another
     without going through all the neighboring cubes along the
     way.  The designer lays out the linkages.  Instead of a neat
     model molecule, all primary colors and straight lines, we
     have a web, a Gibsonian Matrix, an elecTRONic habitat.
[13]      As "readers" of this space, we who have entered the
     habitat's first chamber take our seats and watch the
     message-performance composed for us.  Finished, we take a
     hint from the options posted on the wall and stroll--
     together or separately, next door or to the far reaches--
     stopping off anywhen that looks promising.
[14]      The crux of hypertext is where those *spatially*
     distinct "cubes" intersect with *temporally* distinct
     sequences.  Authors compose the cubes.lexias.performances
     and construct the tunnels.web.links.  The audience, having
     entered the space at cube one, has to choose where to
     explore next, and has to endure the consequences of the
     risks implicated in that choosing.
[15]      So much for telling fish about breathing.  Instead of
     holding a book, we look at a screen displaying a map of an
     Index.  By now, two of those self-evident terms, "text" and
     "author," no longer mean quite what they used to.  Instead
     of being sentences and paragraphs and two-dimensional pages
     bound as a book or journal or newsletter, what we "read" is
     distinct, self-contained chunks of performance frozen in a
     three-dimensional "space."
[16]      As it happens, two of Landow's chapters are about
     reconfiguring the text and reconfiguring the author, so we
     have not strayed too far from his (two-dimensional) text.
     Another pair of his chapters has to do with narrative and
     education, so I will have a chance to show how hypertext
     technology can question "story" (the morality of narrative)
     and "knowledge" (construct versus instruct) later in this
     essay.  Meanwhile, I trust that the convergence Landow
     writes about between computer technology and critical theory
     is beginning to sound plausible and interesting.  His own
     Index (if displayed on your screen) would show about 75
     citations for Barthes and Derrida.  Foucault, Lyotard,
     Bakhtin, Miller and four others together match that number.
     Vannevar Bush leads the techies with 15 citations; Theodor
     H. Nelson (14) and Jay David Bolter (12) outpoint McLuhan,
     Ong, Joyce (Michael) and Moulthrop.
[17]      After a glance at Landow's first chapter, about theory,
     then, I shall cycle through more modulations of
     writer-reader-text dislocation, stressing control of time
     and sequence, and press on to try to legitimize narrative
     disorder.
[18]      The first chapter, "Hypertext and Literary Theory," is
     for me a clear, succinct and persuasive elaboration of the
     argument that hypertext actually concretizes a lot of what
     poststructuralism theorizes.  Landow himself is not so
     insistent.  His moderate claim: "What is perhaps most
     interesting about hypertext . . . is not that it may fulfill
     certain claims of structuralist and poststructuralist
     criticism but that it provides a rich means of testing them"
     (11).  Some nexial terms in the early pages are
     inter-textuality, multi-vocality, de-centering and
     non-linearity.  Central to the "convergence" argument is the
     quasi-equation of techie Nelson's "text chunks" and critic
     Barthes's *lexia*: "Hypertext . . . denotes blocks of
     text--what Barthes terms a %lexia%--and the electronic links
     that join them" (4).
[19]      Landow finishes this first chapter in the context of
     Alvin Kernan's thesis that printing technology virtually
     created the concepts of "authorial property, authorial
     uniqueness, and physically isolated text."  The book, the
     artist, and even "intellectual property" are fragile,
     socially constructed phenomena.  Landow predicts that
     hypertext will, in its turn, frame and historicize several
     such heretofore "self-evident" Truths about Art.  Hypertext
     technology thus "has much in common with some major points
     of contemporary literary and semiological theory,
     particularly with Derrida's emphasis on de-centering and
     Barthes's conception of the readerly versus the writerly
     text" (33-4; see also Kernan, _Printing Technology_).
[20]      Even though Landow concentrates on ways that hypertext
     reconfigures text and author, the role of Reader is
     inseperable from both, and I shall emphasize the paradox of
     that role: The reader is no longer subjected totally to the
     authoritative will of a single mind, and the reader can be a
     collaborating writer within the hypertext space.  BUT each
     new reader IS still under the previous reader-writer's
     control, and NO reader can tamper with the lexias already in
     place.
[21]      There are two ways to unravel these apparent
     contradictions.  The first involves a digression into the
     way two mutually exclusive words are being juxtaposed.  Here
     is Landow on writer and reader:
          Today when we consider reading and writing, we
          probably think of them as serial processes or as
          procedures carried out intermittently by the same
          person: first one reads, then one writes, and then
          one reads some more.  Hypertext, which creates an
          active, even intrusive reader, carries this
          convergence of activities one step closer to
          completion; but, in so doing, it infringes upon
          the power of the writer, removing some of it and
          granting it to the reader.  (71)
     Notice how comfortably familiar this terminology is--power,
     writer, reader--even though juxtapositions of
     dominance-subservience relationships ("power") and
     conventionally self-evident labels ("reader" and "writer")
     are moderately disconcerting.  We are accustomed to assuming
     that "the reader" cannot be the same individual as "the
     writer," that the practices are mutually exclusive.  When I
     write, that is, I am "by definition" not reading.  As
     Landow's account here indicates, it is difficult not to
     reproduce this distinction terminologically, even where its
     inadequacy as regards the hypertext becomes clear.  To
     capture what really goes on in hypertextual pactice we will
     need to develop a new vocabulary capable of signifying such
     concepts as "wreading" and "wriding."  (And my "readers"
     should be warned that I have engaged in some terminological
     experimentation along these lines below, grotesque though
     the results may be.)
[22]      In any case, it would seem that the hypertext
     environment brings about a collapsing of the identities of
     composer and audience, a relinquishment of creative control,
     a triumph of the consumer.  But it is necessary to back
     somewhat away from these implications and return to the
     image of a space full of chambers connected by tunnels.
     Within Landow's Intermedia technology and my chamber-tunnel
     image, the "writer" carries out two tasks: preparing the
     separate lexias in their chambers and installing the first
     set of tunnels linking them.  That design process is
     creative and authoritative in traditional ways.  "Readers"
     needn't be privileged to tamper with what the "writer" has
     installed.  And the relationships among the lexias, the
     links, are--when imagined as existing in space--determined
     by the writer, and must be "followed" by the reader.  Writer
     and reader are not identical.  There is no aleatoric
     "audience participation," no wresting of control from the
     performance artist.
[23]      In that case, how can it be said that the technology
     "infringes upon the power of the writer, removing some of it
     and granting it to the reader"?  First, the person who
     enters the hypertext space may construct chambers and link
     them to those already there.  Thus the "wreader" gambit.
     You can compose your objection to these sentences, or your
     qualification, or even your endorsement, and "file" it in
     the same size type--ah, where?--Think of the position as
     "right behind" this screen/plane, visible the way the
     labelled edge of a Mac window could be visible.
[24]      That privilege of reader-being-writer is more easily
     imagined, but may be less important, than the consequence of
     the other "transfer of power" effected by the technology.
     This involves the disintegration of the celebrated essence
     of literacy, "linearity."  I don't mean to imply a mandate
     for chaos; the originator still can design a preferred
     sequence for the readers' encounter with the lexias.  And
     sentence-level linearity is not eroded (nor is frame-level
     pictorial syntax, nor a melody's phrasing).  But the
     reader-audience-explorer is no longer bound by sequences of
     paragraphs or chapters.  At the granular level we usually
     call "organizational," the writer loses what had been almost
     complete control over the reader.
[25]      Before hypertext, that is, author(ities) designed the
     one-and-only-one sequence of sensation-chunks to be imposed
     on and shared by all (subservient) readers.  The order in
     which memories were layered, the sequence of admonitory
     qualifications and concluding caveats was determined by the
     single creative mind.  A rebellious reader who flipped
     casually from back to front, or read the "last" chapter
     first, or started with the Index, was a social deviant.
     Now, however, "Flipping back and forth" is no longer
     defiant.  It's encouraged.  The authority can no longer
     presume that everyone will have read "the same book," and it
     won't be easy for two readers to discuss their differently
     based interpretations of the same work.  They might be
     similar, but congruence would be an unlikely accident.  The
     author or wrider still influences, but no longer determines,
     the way the reader or wreader spends time.
[26]      For hypertext generally, then: The wreader can add to a
     hypertext docuverse, but (usually) cannot alter its existing
     lexia; the wrider maintains authority over the original
     lexias and links, but abdicates control over sequence and
     boundary.  With that paradox and transformation outlined for
     the technology in general, we can turn to a slightly
     restricted arena, narrative.  Hypertext affects
     storytelling.
[27]      If the relationship between wrider and wreader has been
     transformed, if no single individual is responsible for the
     whole text, and if that text is no longer a fixed, sacred
     record--what then are the implications for morality in a
     record-addicted, legalistic, guilt-needing culture?  This
     might seem like an impertinent question, except that the
     following sentence is as provocative as any in Landow's
     chapter called Reconfiguring Narrative: "Since some
     narratologists claim that morality ultimately depends upon
     the unity and coherence of a fixed linear text, one wonders
     if hypertext can convey morality in any significant form or
     if it is condemned to an essential triviality" (106).
     Landow's answer is affirmative; hypertext storytelling can
     "convey morality," and his argument here is consistent with
     his other positions.  Using Michael Joyce's hypertext
     _Afternoon_ as his example, Landow maneuvers some
     responsibility onto the reader's shoulders.  As readers, he
     says, "our assistance in the storytelling or storymaking is
     not entirely or even particularly random . . . we do become
     reader-authors and help tell the tale we read."
[28]      "Nonetheless," he continues, "as J. Hillis Miller
     points out, we cannot help ourselves: we must create meaning
     as we read: 'A story is readable because it can be organized
     as a causal chain . . . .  A causal sequence is always an
     implicit narrative'" (115; Miller, _Versions of Pygmalion_).
[29]      One purpose of Landow's argument here seems to be to
     rescue hypertext "stories" (and perhaps the medium itself)
     from "essential triviality."  But I don't think the rescue
     operation is called for.  The struggle is not between the
     trivial and the serious, or between absurdity and order,
     even though Miller (and Aristotle) implies that the absence
     of centralized, authorial control of time, and the
     concomitant absence of obvious causes and necessities, would
     leave hypertext vulnerable to the defamatory epithets
     "random" and "chaotic."  I see randomness and chaos making a
     comeback, however, and if morality's principal basis really
     is sequence--consequence, _post hoc ergo propter hoc_,
     narrative--then I believe that conventional "morality,"
     thermodynamic morality, is in for a hard time.
[30]      My conviction is founded in the implications of
     fractals and chaos theory, which permit the simultaneous
     domination of events by absolute determinism and absolute
     uncertainty.  I do not expect "causality" to fade away, any
     more than Newton or Einstein have, but we are questioning
     some default assumptions deeply rooted in our culture--see
     Miller's casual but inevitable use of "because," above, for
     instance.  Consider also the questions implicit in a passage
     Kernan quotes from McLuhan's _The Gutenberg Galaxy_:
          The crucial literary concepts of a central plot
          and a single structure are extensions of the
          movement of type in precise lines, which generates
          "the notion of moving steadily along on single
          planes of narrative awareness . . . totally alien
          to the nature of language and consciousness."
          (Kernan 52)
[31]      As Landow himself says, hypertext technology lets us
     start testing questions and assumptions.  In the case of
     story-telling, hypertext does not demand attention to a
     single Creative Authority who designs sequences of sensation
     and requires that audiences accept them in that order.  This
     is why there is really no need, in spite of the consistency
     and symmetry of Landow's nostalgic argument (that readers
     will construe their own causality, and narrative morality
     will remain essentially the same), to succumb to the
     argument's temptations.
[32]      Almost half the book is devoted to ways hypertext
     affects realms outside its own texts.  The last two chapters
     are about pedagogy and politics.  Both of them start small
     and expand.  One begins with students and concludes with
     hypertext's effect on canonicity.  The other starts out with
     "humanist technophobia" and ideology, and ends with a
     succinct survey of networks' and hypertext's unpacking of
     the mouldy concept of "intellectual property."  One sentence
     seems to me to be at the heart of both chapters:
     "Educational hypertext redefines the role of instructors by
     transferring some of their power and authority to students"
     (123).  Implicit in this kind of transfer, as I have
     experienced it, is a modification of the concept "knowledge"
     away from a "thing" to be sought and found and guarded and
     delivered by coteries--by mysterious "hoods," as in
     brotherhoods or priesthoods or doctoral hoods--away from
     monolithic thing-ness, that is, and toward a complex system
     of interpenetrating contributions.  "Facts" don't change
     much in such an environment, but some dogmatically
     self-evident conclusions are less likely to be called
     "facts."
[33]      I have watched this happen in a simple, inexpensive
     networking environment, and have no trouble accepting
     Landow's sweeping statement about the inestimably more
     challenging environment of hypermedia.  To prevail in that
     environment, students have to become engaged with learning.
     They will have trouble if they try to get by with habits of
     remembering and mimicking.  Landow says that hypertext
     provides "the perfect means of informing, assisting, and
     inspiring the unconventional student" (129), that the
     environment "frees learners from constraints of scheduling
     without destroying the structure and coherence of a course"
     (132), and asks instructors to "rethink examinations and
     other forms of evaluation" (134).  We also have to make some
     adjustments in our beliefs about "knowledge."  Instead of
     being a commodity that professors have exposed, "knowledge"
     is revealed as a dynamic cluster of interacting perceptions
     being constructed and transformed by real people.
[34]      Pleasing as these abstract ramifications may sound,
     they are also disturbing.  How many educators really want
     "active, independent-minded students who take more
     responsibility for their education and are not afraid to
     challenge and disagree" (163)?  Landow assesses the
     prospect as "terrifying" for many, perhaps especially so in
     an atmosphere of "widespread humanist technophobia" (164).
[35]      Beyond the threat to professors' assumptions about
     their power, deeply rooted in the proscenium classroom
     (Barker and Kemp), and registrars' schedules and "credit
     hours," Landow perceives hypertext as more than a teaching
     tool, a learning machine, an "educational program."  For him
     it is a medium, and its unprecedented massage (sic) is
     potentially multicentered and democratizing far beyond the
     campus.  One already hears rumors about the ways some people
     in medium-sized organizations have adjusted their activity
     away from obeying and toward collaborating as "horizontal"
     networks encroach on "chain-of-command" hierarchies.  That
     the change is still in the service of "productivity" seems
     to me a minor flaw, perhaps temporary, in a near-Odonian
     transformation of attitude.
[36]      A basic image for Landow, and for this review, has been
     *transfer* of power.  The author's authority is decreased
     and the reader's power is increased by the same "amounts,"
     it would seem.  Democracy gains to the extent that autocracy
     loses.  The image implies scarcity, limitation, restriction.
     But "power" does not really exist as a fixed quantum, after
     all, to be shared only among the privileged and withheld
     from, kept secret from, the underclass.  In certain
     contexts, power resembles information, in that sharing power
     does not leave the sharer with less of it.  To the extent
     that information and power (and authority) overlap,
     hypertext's ecology of abundance can be regarded as
     spreading all of them around, rather than either reducing or
     increasing any of them.  To that extent, at least, hypertext
     technology resembles network technology: sharing, abundance,
     even the dreaded "overload" are its hallmarks, rather than
     the sort of de-centering that implies reduction or
     diminishment.
[37]      Although it takes some rigorous imagining to do so, I
     can even extrapolate the hypertext environment in the
     direction of broadly anti-propertarian attitudes.  The
     propertarian, anti-collaborative concepts of artist and
     inventor, copyright and patent, publication and secrecy, are
     closely linked.  But the impetus toward collaboration
     already evident in the Matrix or on the Net looks to be
     compounded by the experience of hypertext.  IF the
     overlapping cultural schemas of a) deference to isolated
     genius, b) worship of mystery, and c) reverence for
     hierarchy continue to be eroded by a technology that
     virtually mandates collaboration, our great-grandchildren
     will share a radically refabricated culture in which
     concepts like intellectual property, trade secrets, and even
     searching for The Truth may have been significantly altered.
[38]      These declarations are mine, not Landow's.  He wisely
     stops short of such gee-whiz speculation.  His boldness in
     discussing pedagogy alongside critical theory, and in
     discussing the political implications of an academic
     technology, are more significant for me than the specific
     directions we may make guesses about.
[39]      For it is this convergence of technology, pedagogy,
     scientific and literary theorizing, and the feedback
     processes of cultural evolution, that Landow's volume
     heralds.  Indeed, I wish he had brought his talent for
     drawing the most crucial particulars out of a complex
     framework to bear on the broader academic curriculum (and
     political agenda).  It seems to me that the sooner we can
     integrate hypertext's opportunities for exploration into our
     graduate training in all the artistic and critical
     disciplines, the greater the likelihood that some system of
     positive global cooperation will prevail over the
     temptations to self destruct.
[40]      There are other matters that I wish Landow had been
     able to address.  On the technical side, they include the
     implications of the broader definition of "text" forthcoming
     when "cinema" and "sound" join "plain words" and "pictures"
     in the hypermedia "space."  On the theoretical side, they
     include the intriguing hypothesis that "Time"--as in the
     dis-integration of before-and-after relationships--is the
     concept that arches over all his reconfigurations.
     Pedagogically, they include the implications of the growing
     demand for computing resources, including trained people,
     that will issue from the humanistic disciplines as the
     technology's value to all forms of textual-interpretive
     endeavor comes to be recognized.  Politically, they include
     the ramifications of high cost and slow distribution of the
     technology (which brings us full circle, centrifugally,
     around the bullseye Landow has anatomized).  But in a book
     so thoroughly admirable, these few lacunae are no more
     worrisome than the missing "the" on page 131.
[41]      There are skeptics about hypertext, particularly
     scholars concerned about its apparent promotion of
     bull-session anarchy and rigorless dissipation.  Landow
     quotes doubts about "the erosion of the thinking subject"
     (Said, _Beginnings_) and "the disintegration of the
     centering voice of contemplative thought" (Heim, _Electric
     Language_).  For Landow himself, however, whatever is lost
     at the center appears offset by benefits of collaboration.
     In discussing the relationships he experienced during an
     Intermedia project, for instance, he lambastes those who,
     still bathing themselves "in the afterglow of Romanticism,
     uncritically inflate Romantic notions of creativity and
     originality to the point of absurdity" (91).  Quoting Bolter
     about the way "book technology itself created new
     conceptions of authorship and publication" (93), Landow
     celebrates the fact that "hypermedia linking automatically
     produces collaboration" (95).
[42]      There is also suspicion that anything to do with
     computers is essentially materialistic and centralized, and
     an associated suspicion that any "program" must be a
     "product" whose acceptance will implicate us in the
     machinations of the producers.  One reviewer, objecting to
     Jay Bolter's attitude toward computing technology (in
     _Writing Space_), links this threat (of a "decentering,
     associative technology being developed by and for the
     greater consolidation of post-industrial, multi-national,
     capitalistic institutions") with "a neo-conservative
     position" and "Republican ideology" (Tuman, "Review,"
     262-63).  The paradox of "consolidated decentering" might be
     resolvable, but it will be hard for a while yet to fight the
     presumption that *network* technology and *hypertext*
     technology have the same effects on their users.  I can
     testify that the impacts are very different, however, and I
     will insist that confusing the concept *hypertext* with
     whoever delivers and installs a particular version is like
     confusing the generic technology of the book with the
     sellers of paper and printing presses; hypertext is a
     generic technology, not a product.  And Usenet (to shift to
     The Matrix of networks) is like an anarchists' convention
     compared with commercial bulletin boards' shopping malls.
[43]      A related objection, also directed at Bolter and
     _Writing Space_, has been to his "radical environmentalism,"
     which allows the "human mind to be shaped by whatever
     writing space it happens to be occupying" (Kaufer and
     Neuwirth, "Review," 260).  But while one must certainly
     beware of absolute technological determinism, it seems clear
     enough that the human mind is used differently, say, in
     paper-based cultures than in memory-dependent societies.  If
     that translates into environmental "shaping," then
     hypertext, in its disruption of such self-evident categories
     as "reader" and "writer," would seem already to have begun
     to reshape us.
[44]      Hypertext is as radical a social technology as there
     has been since compound interest, and its subsequences won't
     crystallize in a rationally predictable way.  Who could have
     prophesied, for instance, that the internal-combustion
     engine and the quartz-crystal radio would play out as
     suburban decentralization and public television
     broadcasting?  I am willing to predict that the nature of
     record-keeping is going to change now that we can tape
     events in "real-time" as well as write down summaries from
     memory.  Since we live in a record-grounded culture, that
     is, changes in recording technology will have effects as
     profound as they are gradual--over the next century or two.
     Hypertext, a recording medium, will play some part in those
     tectonic changes, but it is far too early to predict its
     exact role or the precise changes.  Isaac Asimov once made
     the point that most people can carry out a plausible
     straight-line extrapolation of (some) effects of change in a
     single variable.  He grinned as he added that plotting the
     feedback effects where those extrapolations affect other
     variables is, shall we say, more difficult.  Few "variables"
     affect the understructure of culture more subtly or
     seismically than its recording technology, and hypertext is
     an unprecedented, appealing, available recording technology.
     Its effects on what we call "writing" may turn out to be as
     momentous as those of photography on "drawing."
[45]      I doubt that any member of the four hostile audiences I
     enumerated at the outset will now rush off to buy Landow's
     _Hypertext_.  But I hope that others who are more prepared
     to credit an emerging technology with the potential to
     radically reshape our institutional lives--right down to
     such assumed conceptual bedrock as text, author, story,
     knowledge, and reader--will give this admirable book the
     chance to convince them.
 
     ------------------------------------------------------------
 
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     Schwarz, Helen J. "Computer Perspectives: Mapping New
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